On the left sidebar click on Start Writing and you’ll have two options:
- Start from Scratch
- Use template
The only difference is that if you use a template, when you open the text editor you’ll have the styles applied of the selected template. We’ll explain that later.
In the main editor, simply start typing. You can also press / to quickly insert elements like images, links, or different text styles.
Title & Subtitle
At the top, you can set the title and subtitle for your email. This is the first thing your audience will see, so make it clear and engaging.
When you finish writing your post and click on Next, you will have the option to override the settings for the title and subtitle both on the email and in the website post. Each one of them can be different!
To make your post look polished, you have full control over formatting. Depending on what element you have selected, you will see different formatting options:
- Font Family: Choose a font style that matches your brand.
- Text Styling: Apply Bold (B), Italic (I), or Underline (U) to highlight key points.
- Color: Pick a custom text color using the color selector or enter a hex or RGB code.
- Text Alignment: Align text left, center, right, or justified to improve readability.
- Font Size: Select from Small to Huge to emphasize important sections. We recommend to keep the default settings
to avoid hurting our design team feelings because they have been prepared to ensure readability on most devices
- Margin Adjustment: Use the slider to increase or decrease the margin size (measured in pixels) around your text.
- Reset Styles: If you want to revert your changes back to the default, just click Reset Styles to start fresh.
Images have a few specific options that you can see here:
- Alt text: This is the text that appears if the image fails to load and it’s also useful for screen readers and improves accessibility and SEO.
- Link: If you added the image using an external link, it will be displayed here.
- Align: Controls how your image is aligned within the email.
- Width: Adjusts how wide the image appears. For example, if you it to 60%, the image takes up 60% of the content width.
- Border radius: Controls how rounded the image corners are.
- Margin: Adds space around the image.
This panel gives you full control over how your image looks and behaves. You can align it, resize it, round its edges, link it, and tweak spacing.
Formatting Options (Insert Menu)
When you click the + sign (on the left side of the writing box) or type /, you’ll see a menu with different formatting and content insertion options to structure your post.
- Paragraph: This is the default text format for body content. Use it for writing normal text.
- Ordered List: Creates a numbered list, useful for step-by-step guides or ranking items.
- Bullet List: Adds an unordered list with bullet points, great for listing ideas or key points.
- Quote: Formats the text as a blockquote, useful for emphasizing important statements or quoting sources.
2. Headings
Headings help organize content and improve readability:
- Heading 1(H1): The largest heading, typically used for the main title of your post. The title of your post is already a H1 title, so we recommend not using this option for posts at least, since search engine crawlers don’t like having multiple H1.
- Heading 2 (H2): A subheading, useful for breaking down sections within your content.
- Heading 3 (H3): A smaller subheading, great for dividing content into smaller parts under a H2.
3. Insert Elements
- Divider: Inserts a horizontal line to separate sections visually.
- Image: Opens the Media Gallery where you can upload a new image, pick from your existing uploads, search GIFs via Tenor, or browse free photos on Unsplash.
- Columns: Inserts a 2 or 3-column layout. Each column can contain any content block. See Columns for styling options.
- Poll: Inserts an interactive poll your readers can vote on directly from their inbox or the web post. See Polls for more details.
- AI Assistant: Select any text and click ✦ Improve in the toolbar to rewrite, translate, change tone, and more. Available on Growth plans. See AI Writing Assistant for the full feature list.
Email Quality Indicators
While you write, two circular indicators appear in the top-right area of the editor. They give you a live read on two factors that affect how your email is received.
Email size
Shows your email’s current size against the 102 KB limit. Gmail and other clients clip emails that exceed this threshold, hiding content behind a “View entire message” link — which most readers never click.
| Color | Size | What it means |
|---|
| 🟢 Green | Under ~52 KB | Looks good — should display fully in all inboxes |
| 🟡 Yellow | 52–102 KB | Getting heavy — consider simplifying content |
| 🔴 Red | Over 102 KB | Email may be clipped — reduce content or simplify the layout |
Links used
Shows the total number of links in your email against a threshold of 10 links. Too many links can trigger spam filters and reduce overall click rates.
| Color | Count | What it means |
|---|
| 🟢 Green | 0–5 links | Healthy — focused links improve engagement |
| 🟡 Yellow | 6–10 links | High — prioritize the most important ones |
| 🔴 Red | 10+ links | May affect deliverability and reduce clicks |
Once you finish your post, you can click on the upper right side on Preview to preview it on both desktop and mobile devices or Next to configure additional settings before sending it.
