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Every delivered post has a dedicated analytics view. Click on any delivered post in Posts and open the Analytics tab to see how it performed.

Overview metrics

At the top of the analytics view you’ll find the core stats:
MetricWhat it means
Sent toTotal number of subscribers the email was delivered to
Open ratePercentage of recipients who opened the email
CTRPercentage of recipients who clicked at least one link
These are the same numbers shown on the post cards in your Posts list.

Opens over time

A chart showing how opens accumulated after the email was sent — broken down by hour or day. This tells you when your audience is most engaged. Most opens happen in the first few hours after sending. If you see a second spike, it may be from the web version being shared or discovered later. A breakdown of every link in your email, ranked by click count. For each link you can see:
  • The URL
  • Total number of clicks
  • Click progression over time
Use this to understand which calls-to-action resonated most and which content drove the most engagement.

Poll results

If your post included one or more polls, the Polls section shows:
  • Vote counts per option — how many subscribers chose each answer
  • Total votes across all polls in the post
  • Vote progression — a timeline showing when votes came in, broken down hourly or daily
Click on an individual poll to see its detailed progression view.
Analytics data starts from the first tracked event after sending. Posts that were sent but never opened will show zero data.

Date range filtering

You can filter all analytics charts by date range to focus on a specific window after sending. This is useful for comparing early engagement vs. long-term reach.
Compare open rate vs. CTR across your posts to find patterns. High open rate + low CTR may mean your subject line is strong but the content or CTA needs work. Low open rate + high CTR may mean only your most engaged readers are opening — which is actually a strong signal.