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Newsletter settings control the core identity and configuration of your newsletter. Access them at Settings → Newsletter → General.

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Basic information

  • Newsletter name — The public name of your newsletter (max 255 characters).
  • Description — A short description of what your newsletter is about (max 500 characters). Shown on your public site.
  • Language — The primary language of your newsletter. Used for locale-specific formatting.

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Logo and images

  • Logo — Upload your newsletter or personal brand logo. Shown in the header of your site and emails.
  • SEO image — A custom image used for social media previews and search engine cards when your site is shared.
Both images support drag-and-drop upload and are automatically optimized.

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Discovery categories

Choose up to 3 categories that describe your newsletter’s topic. These are used for discovery within the LetterBucket platform. Available categories include: News, Politics, Business, Startups, Marketing, Finance, Technology, AI, Design, Health, Travel, Writing, Gaming, Sports, and more.

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Subscribe button text

Customize the text on the subscribe button across your site and forms (max 50 characters). Default is “Subscribe”.

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UTM tracking

Automatically append UTM parameters to all links in your emails for tracking in Google Analytics or similar tools.
FieldDescription
utm_sourceTraffic source (e.g. letterbucket)
utm_mediumChannel (e.g. email)
utm_campaignCampaign name
You can also toggle Automatic UTM tagging on or off. When enabled, UTM parameters are appended to all outgoing links automatically.
UTM values only accept alphanumeric characters, underscores, hyphens, and dots.

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Authors

You can add co-authors to your newsletter. Each author has:
  • Name and bio
  • Profile image
  • Role
Authors can be linked to a LetterBucket user account or added without one.
Deleting an author who is associated with existing posts will show a warning. Confirm you want to proceed before saving.

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Branding

If your plan includes the Remove Branding option, you can hide LetterBucket’s logo and attribution from your public site and emails.