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Polls are interactive questions you can embed directly into your emails and posts. Subscribers can vote on them from their inbox or from the web version of your post — no external tool needed. Polls are great for collecting feedback, understanding your audience, or simply making your content more engaging.
Adding a poll to your welcome email is a great way to start a conversation with new subscribers from day one.

Inserting a poll

  1. Open the post editor.
  2. Click the + button on the left side of the editor or type /.
  3. Select Poll from the insert menu.
  4. A poll block will appear in your post.

Configuring the poll

Once inserted, fill in:
  • Title: The question you’re asking (required).
  • Options: The answer choices. You need at least 2 options. Add as many as needed.
You can delete individual options or the entire poll using the controls inside the block.
Polls with a missing title or fewer than 2 options won’t be shown to readers. Make sure each poll is complete before sending.

Viewing poll results

After your email is sent, you can view the results from the Analytics tab of the post. Under the Polls section you’ll find:
  • Vote counts per option — how many subscribers chose each answer.
  • Total votes across all polls in the post.
  • Vote progression over time — a timeline showing when votes came in, broken down hourly or daily.
This lets you see not just what people chose, but when engagement peaked after sending.

Poll styling

Poll appearance follows your newsletter’s global styles by default. If you want to customize a specific poll, you can adjust:
  • Card background color and border
  • Button color and padding
  • Text font, size, and color
Changes to global styles (via Customize Styles → Letters) will apply to all polls automatically.